Changing perceptions through Entertainment 

By ‘Niran Adedokun
“A country is made not by policy alone, but by its music, it entertainment shows, all of it" Gleen Beck

I learnt the other day that the rating of the Nigeria’s national team, the Super Eagles, went twenty places up as  a result of the team’s African Nations Cup victory.

Sharing Nigeria’s soccer glory

By Atim Nkese Nkpubre

“The only place where success comes before work is in the dictionary.” Vidal Sasson.

When British born hair-care magnate, businessman and philanthropist, Vidal Sasson, uttered these words of wisdom, he, certainly, was not thinking about the Nigerian national team, the Super Eagles, but the saying of the man whose forward-thinking techniques and innovative style revolutionised the hair industry,

First Bank of Nigeria and its luxurious lounges

By Atim Nkese Nkpubre
Keen observers of the Nigerian marketing communication terrain would remember the blitz that heralded First Bank’s 100th anniversary in 1994. The historic occasion had provided a great opportunity for the hitherto conservative financial powerhouse to reinvent itself, as it were, re-launching with a blast into the consciousness of Nigerians.

POLICS AND PUBLIC RELATION :My perspective

By ‘Niran Adedokun

Barack Obama, the 44th and first black President of the United States of America is a unique personality. Unlike a few that have occupied the exalted office, Obama is one person who is admired by friends and foes alike. Even people who openly disagree with this man find it difficult not to love him. Such is the level of admiration that the husband of Michelle tends to draw from people.