Product innovation and the rest of us...
By Atim Nkese Nkpubre
Last Tuesday, 10th September, 2013 to be precise, Apple did it again - lifted the curtains off two new iPhones: The high-end iPhone 5S, and the plastic-bodied iPhone 5C. Apple is trying to play it both ways this time around. Here are the key takeaways from Apple’s big reveal, according to Chris Gayomali .