Creative advertising Vs Product credibility as “Saka ports”

By Niran Adedokun


I might be treading on rather controversial paths this week, but then I think that is only part of life? Controversy does provide some spice and I think one should get worried when people agree with one all of the time. So let us try our hands on something that might be controversial this week.

Up, Close and Personal with the “Supreme Commander”

By Atim Nkese Nkpubre


I am passionately curious about a few things, people, places and events. As a student of culture, the politics of North Korea has never ceased to amaze me.
At 28, 29 or perhaps, 30 years of age, Kim Jong-Un, the Supreme Commander of North Korea, is the world’s youngest head of state! No one else outside of the secretive conclave seems to know his true birth detail. His birthday is variously given as January 8, 1982, 83 or 84.

Journalism and the lot of tokenism

By Niran Adedokun

Writing about journalism in Nigeria is an emotional point for me. As my first love and the profession that took the first ten years of my career trajectory, I miss journalism sorely.

“More” as the new slogan for advertising campaigns

By Atim Nkese Nkpubre

  

Today’s world has become a global village where events happening in one continent are beamed “live” via the television and other media channels to different homes in other continents.

Poor Customer Service is Bad Public Relations

"There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton

By Niran Adedokun

Whoever came up with the saying “customer is king” could not have had Nigeria in mind. Here, the customer is anything but King. He ends up with the short end of the stick at every turn.

Cheering news from the NCC

By Atim Nkese Nkpubre

Nigerians received with mixed feelings the news from the Nigerian Communications Commission (NCC) about the composite GSM subscriber figure in the country. At a send-forth dinner for former NCC board members in Abuja penultimate Saturday, the Executive Vice Chairman of the NCC , Dr. Eugene Juwah, gave the number of subscribers in Nigeria as over 113 million with an investment profile currently standing at about a whooping $25 billion! Nigeria has, indeed, witnessed a huge advancement in the telecommunications sector.

Airtel Unveils New Advertising Campaign in Nigeria

By Atim Nkese Nkpubre

• Celebrates Robust Network Coverage across Country

• Reassures Nigerians of Reliable, Fast 3.75G Internet Coverage

Lagos, Nigeria; Tuesday, March 19th, 2013: In demonstration of its robust and extensive network coverage across the country, Airtel Nigeria has unveiled a new campaign to capture its numerous corporate milestones and emphasize its readiness to take advantage of the huge benefits of the soon-to-begin Mobile Number Portability (MNP).